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The Cloak of Obscurity Will Kill You


For the first 30 years of my life, I wore a cloak of obscurity. I didn't put myself out there as much I could have. Yes, I tried to get noticed, but I wasn't doing it right. I kept my story to myself and tried to make it look as if my company was 100X bigger than it really was. This little mistake hid the most important reason why anyone would want to do business with me - I hit behind a name. I didn't stand in front of it.

Obscurity killed my business. The fact is, if they didnt know me, how could they trust me? How could they do business with me? How could they really know what I am about if they dont know my story.

My life changed when I wrote a book. It was as if I came out from the shadows. It allowed me to meet amazing people, acquire speaking gigs, and be used as the central piece in building my business.

Now, it's time for you to remove the cloak of obscurity and come out from the shadows.

About Mike Fallat

Mike Fallat is an entrepreneur, a risk-taker, and man who loves true stories. He started his first business as the age of 23 when he became his own real estate agent and bought a 4-unit rental building. Growing up in a family of non-entrepreneurs, he realized pretty quickly that in order to get ahead in life, he had to play the game differently. With no money and no connections, he had to use his story as a way to differentiate himself from others. After years of failure, he finally was able to start making money from one of his entrepreneurial ventures. This first level of success gave him the idea of putting a book out into the world and turning it into a best-seller on Amazon. And that is when everything changed for him.

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