ANATOMY OF A BOOK AS A MARKETING TOOL
BOOKS ARE THE ULTIMATE MARKETING TOOL, so today, Mike Fallat is going to teach you a couple things about the ANATOMY OF A BOOK AS A MARKETING TOOL.
Title page, copyright page, dedication page, table of contents, forward page, then start your book! That's the most effective order when writing your first book. Keep a steady flow and a strict process! Give your reader something to expect. Skipping around is bound to happen, but if you can make it easy for them? Win-win! End your book with a "next step", and by this, I mean giving them somewhere to go after reading your book! Whether it be social links, an email, a phone number... give them a way to reach out, or give them another product to buy!
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