Using Instagram with Your Book
Instagram is by far my greatest lead generator. Last week, I surpassed 5K followers on my personal account and acquired an account that has 60K followers. That means my reach has expanded by 10X in one day. However, it's not the reach that matters as much as the strategy in place on how to position yourself so they see you, know you, and care about what you have to say.
Coming from absolute ZERO connections, I figured out what works and began showing my clients.
In addition to helping entrepreneurs write books, I teach them HOW TO USE IT. A bestselling book is great. A Bo-Flex machine is great. The 8-step salsa dance is great. But, if you don't know how to use them to get what you want, then they are meaningless.
The system we teach people involves:
1) Writing a book
2) Giving it away for free
3) Using social media to gain lots and lots of attention (from the right people).
As you may know, Instagram is all about tell your STORY by way of images/videos. Heck! It's even call INSTAGRAM STORIES now!
As an entrepreneur, you must realize now more than ever that there is power in your story.
If you are not utilizing the tools at your disposal (especially when they are free), I'm afraid it shows your market that you are just not serious about your business. Whether you agree with the market or not, your level of commitment shines through on social media.
Guess what DreamStarters? Nobody invests heavily into someone who is not heavily committed to their craft.
If there is one thing I have learned from my 10 years of being an entrepreneur, it is nothing happens by accident. You only get where you want to go when there is a strategy in place. Of course, there are some exceptions out there, but the rules I live by are these: Position yourself correctly. Leverage your resources (all of them). And wait for the perfect timing to go all in.
EVERYTHING ELSE IS HOPING FOR A MIRACLE. Don't wait for it to happen. Make it happen.
In the end, the person who makes it happen is the one who earns the most respect.
How committed are you to your craft? Are you using all the tools at your disposal to get where you want to go?
Your marketing toolkit should look like this:
1. Published Book
2. Website (to distribute book and capture leads)
3. Instagram account
Tell your story the right way. Eventually, the right ones will find you.
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Mike Fallat helps entrepreneurs write and publish bestselling books. Then, teaches them how to use it as the ultimate marketing tool.
