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the greatest story I ever told

Have you ever looked in the mirror and saw something that you wish you could change, but you can't?

For me, it's my nose. My hockey days did a number on it. And it's one hockey scar that doesn't help my dating life too much. Regardless, it's my nose. I can't do anything about it. So, I own it all the way. (Ok, I could get surgery. But come on, I'm telling a cute story here alright? Just calm down and enjoy it.)

Fortunately, besides a person's looks, a person can change everything they want about themselves that they don't like - their address, their social circle, their diet, their bad habits, their partners, their jobs, their purpose, ... and yes, even their story.

We tell ourselves stories everyday. Stories to keep us on a certain path in life, stories to keep pushing for a desired result, and stories to keep us from doing something crazy.

"If I quit this job, I won't know what to do."

"If I don't put myself out there, I won't get hurt."

"If I don't do this, I will regret it." (my personal favorite)

Each of these statements are stories we have all told ourselves at one time or another. What do they all have in common? They are all based on whether a person feels if a desired outcome is worth the risk or not. The story you tell yourself helps you make decisions. In reality, the story is the key to any desired transformation.

Most of my clients are people who are ready for some kind of transformation. They are ready to put their story out there for the world to see so they can take their life, business, and goals to the next level. They are ready to risk something for a desired outcome. They are ready for a new experience.

Whether it's more clients, speaking gigs, credibility, attention, or all of the above, a book will help you get all of those. People do business with people who they can trust. How do you gain trust from someone? By hearing about their lives. By hearing about their expertise. By hearing what they believe.

There's a great saying I heard a long time ago:

If it's important to you, you will find a way. If it's not, you will find an excuse.

What you say to yourself today will affect where you are tomorrow. Transformation comes down to risk. If it's not worth the risk, then you will never get to that next level.

If you have been telling yourself the same story for many years and are not getting anywhere, maybe it's time to make a change. Maybe it's time to question what you really want and what you are willing to give up in order to get it. Maybe it's time to change your story.

Nine years ago, I changed my life by telling myself "If I don't go after what I truly want in life, I will regret it in the end." That phrase transformed my life, put me on the right path, and guided me towards the vehicle I am in today. It was the greatest story I every told.

My nose can't be fixed and my past can't be changed, but I hold the pen. And that is all that matters.

Like I said, the story is the key to any desired transformation.

You want transformation? Awesome. Then, tell me your story...


Mike Fallat helps entrepreneurs write and publish bestselling books. Then, teaches them how to use it as the ultimate marketing tool.

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