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You did that??? Mike Fallat discusses how to #tellyourstory

As kids, my friends and I would make everything into a completion. From dirt bike racing to hockey games - you name it, we made it into a competition. One friend in particular would be my biggest rival. In many cases we went overboard with some things. But there is no doubt that it prepared me for years to come in the business world. I absolutely thrive off competition and I attribute my success and tenacity to my competitive drive. Coincidentally my friend used his competitive drive to pave the way for his own personal success story--becoming a professional dirt bike racer and racing head to head with the very best in the world including Ricky Carmichael and James Stewart.

Competition is good. If you want to hold that trophy, score that sale, win that girl or guy, then you better love competition. There is a competitive gene that underlies every sales strategy I manifest. You too will need that same gene in order to compete for your survival, livelihood, sustenance, shelter, and provision for loved ones.

If your business is successful, there is always someone who will want to capitalize on your model. This is why business development is the ultimate competition. It never ends. Someone is out there who wants to take away everything that you have and will create, least you should hope there is. You are an entrepreneur, and therefore, you must be able to thrive on the competition.

Years ago, I met an ultra marathon runner at the gym. Ultra marathon runners are the wild athletes that run for more than 100 miles at a time and for more than 24 hours straight. Rarely do they run for money or fame. They run for themselves and to prove they can do it.

One early morning I was sipping my coffee when he began to tell me a story of his most recent marathon race. With emotion in his voice, he told me of a battle he had with another racer in the final mile of his 100 mile race. Although his legs were failing, his mind losing focus, and his body shutting down, he sprinted past the other runner and risked collapsing in front of everyone at the finish line. He said his body was shaking uncontrollably and it took a few hours to heal up and to get back to a normal state. When I looked into his eyes I could see how proud he was to have finished the race in the manner in which he did.

Mentally reeling from his story, I had to ask: “Why did you put your body through pure hell and risk serious health issues for something that really didn’t matter?”

His answer was simple and profound:“The pain will go away, but a win is forever”.

I think of this story every time I struggle in the gym, when I am running, or when business gets difficult. In fact you can apply that to many aspects of your life, too. We are all in a race, especially when it comes to owning a business. Some people start out ahead in the race and slowly fall back. Some people sneak up from behind. The race begins when you are born and ends when you die. Everything in between is either joy or pain. Those who want it badly enough are going to win.

The race is not over. Remember, the pain will go away, but a win is forever.

Start telling your story today.

Mike Fallat will help.

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