telling your story : MIKE FALLAT'S DREAMSTARTERS UNIVERSITY
Every great leader, author, entrepreneur, and human being stands for something. Maybe it's a deep rooted belief, a higher purpose, a calling, a mission, a need to have their story be heard.
Tangible items such as money, cars, houses, buildings, and products will slowly disappear, but a story will live on forever.
I ask myself one important question every time I meet a person I want to do business with and/or study. That question is this: WHAT DOES THIS PERSON STAND FOR?
The answer to that question is found within their backstory. Sometimes, I find what I am looking for. Sometimes, I don't.
If the story doesn't make sense (or if they are hiding something), my attention goes elsewhere.
A few years ago, I watched a documentary about Van Morrison. Within the film they interviewed another famous musician and asked him a very simple question:
"Who was the best songwriter, Bob Dylan or Van Morrison?"
Both of these music legends are two of my favorites, so I was pretty blown away with his response:
He answered "Both. Bob Dylan writes for the head and Van Morrison writes for the heart, the two best ways to tell a story."
I tell all my clients that starting a business and creating a brand is all about telling a story. It is really not that much different from creating a book, movie, or song. You have to connect with your audience and the only way to do that is to tell a story. And not just any story, but your story.
I believe if you can tell a story with authenticity and heart, and leave out confusion and hesitation, that's when you really have something special.
To be a truly great leader, you need to tell one story--a story that satisfies the head and the heart of your audience.
I stand for:
USING YOUR STORY AS A COMPETITIVE ADVANTAGE. THE HARDER THE STORY, THE STRONGER THE PERSON. USE YOUR STORY TO WIN.
Your story isn't just the great equalizer in the business world, it's the gateway to being found.
Now, what do you stand for?