Trump Twitter Is Just Good Business
If you are an entrepreneur, you should be paying very close attention to what Donald Trump is doing. There are many reasons I say this, but it is for the mere fact that he uses social media the way it was intended - to give everyone a platform to tell his/her story.
Social media has evened the playing field in the business world. It gives people a chance to get their name out there fast and cost-effective. If used properly, it tells the ultimate story of your business/life. This is marketing 101 and Trump is an expert in marketing.
Facebook, Instagram, and Twitter should be used with a purpose. If you are trying to acquire a following and build a brand, then it should be used in a much different way than if you are just trying to stay in touch with friends and family. If you have a startup business and are not using social media, then you are going to struggle in getting your name out for people to see.
Donald Trump has proven the power of social media. Without it, he may not have won the election. When you can tell your story directly to your target audience (without any filter), then you are able to accomplish quite a bit in a very short amount of time.
As a business owner, it is your job to tell your story. Your story, your message, and your value must be heard. This is your job, especially id you are on the marketing side. Trump knows this. That is why he doesn't rely on anyone else to do it.
It's funny to hear the media complain about Trump's twitter. In fact, he uses many other social media platforms, too. Once again, this is a key piece to having your story be heard. You must be on multiple platforms all the time. The message is heard differently from platform to platform. It's crucial to adjust your strategy depending on what platform you are using.
At DreamStarters University, we help people publish books and teach them how to use it as the ultimate marketing tool across social media platforms.
If you have a story to share, we can help you get it down on paper and in front of the people. Keeping your story just to yourself is not good business. It's time to make storytelling great again.