Are you the lion or the hunter?
"If the Lion doesn't tell its story, the hunter will". God, I love that saying.
And it makes a lot of sense if you think about it. No matter who you are, where you come from, and what you've accomplished, someone will have a story about you. Most of the time they don't have the full and complete story. Only bits and pieces.
When someone only has bits and pieces of the story, there's a great chance the story is told incorrectly. As an entrepreneur, author, and marketer, it is your job to make sure your audience has the real story - from start to finish.
I often hear people complaining they are not finding the right customers, they are struggling to find a job they love, or they are unsure of where to go in their life. Then, when I ask them "What are you putting out into the world for others to see?", they look at me with a blank stare (as if I forgot to evenly shave my beard. I look like an idiot when I do that, by the way).
Their next question is "What do you mean, Mike?"
The answer is simple - If you are not putting yourself out there completely, it's crazy to think that any opportunity, let alone the right one, will come across your path for you to take the next step. Maybe you are hiding a piece of you from the world. Maybe you are afraid to tell your complete story for some odd reason. Or maybe you just have to learn HOW to put your story out there for others to see it.
DreamStarters University is a marketing company that helps entrepreneurs write books. Then, shows them how to use the books to get exactly what they want - speaking gigs, more clients, and attention from the right people SO THEY CAN HELP THEM!
In a sense, it's a form of attraction marketing. We help you use the most attractive part about you, your life experiences, to help you get to the next level in your life and business.
You have to be honest with yourself before you can be honest with the world around you. If you want something, don't be afraid to ask for it. More importantly, don't hide the fact that you want it. Otherwise, the universe will never know.
Keeping your story to yourself is selfish. It does you absolutely no good and it WILL NEVER DO ANYONE ELSE ANY GOOD EITHER. So why do it?
When you keep it to yourself, you give the world the chance to fill in the blank spaces. Why give the world around you to write your story when you hold the pen? Someday, somewhere, and by someone, a story will exist about you.
Make sure they have all the facts. Make sure the world knows who you really are inside.
So, today as you plan your next MOON ECLIPSE for the year 2024, I hope you remember the saying - "If the Lion doesn't tell its story, the hunter will."
But, remember, there's no reason you can't be the Lion AND the Hunter.
Grab your pen. It's time to hunt.
Mike Fallat helps entrepreneurs write bestselling books. Then, teaches them how to use it as the ultimate marketing tool.